Here are the scores for your site:

www.kristinaromero.com

Desktop Screenshot
Tablet Screenshot
Mobile Screenshot
  • Impact Rating:

    Our audit factors range from high impact to low impact based on how much they can influence the way your website converts visitors into leads and customers, performance, security and your rankings in search engine results.

    Apply the recommendations below to help your site look nicer, run faster, rank better and start converting more visitors into customers.

Next Steps to a Successful Website

Address the action items in these tabs to help your site look nicer, rank better and start converting more visitors into customers.

  • Noticeable Phone No. High Impact

    Place your phone number in a larger font and bold in the top right or in a prominent place, high enough on your website that users don’t have to scroll to find it.

  • Online Chat Functionality Medium Impact

    Work with your web designer to implement a chat script like Olark.com.

  • Optimal Use of Keywords in H1 Tags High Impact

    Add your primary keyword at least once in your header tags (H1 and H2). Use variations of it in other titles whenever appropriate.

  • Keywords in the Meta Description Medium Impact

    Tips for writing good description tags:

    • Keep to a 155 character limit
    • Include keywords you want to rank for
    • Think about your target audience
    • Unique for every page

  • Keywords in Image Alt Attribute Low Impact

    Include your keyword and variations of your keyword within the alt tags of images on your website.

  • Page Speed High Impact

    Use website caching services, compressing of your scripts and other speed optimization techniques to make your site load faster. Check out GT Metrix

  • Deactivated Themes High Impact

    Remove deactivated themes no longer in use by deleting them. You can view them by going to: Appearance -> Themes.

  • Theme and Plugin Editor High Impact

    Disabling the the theme and the plugin editor is recommended. To do this use your FTP application or file browser to edit the wp-config.php file located in the root of your WordPress install.
    Open and add this line to the file and save it: 
    define( 'DISALLOW_FILE_EDIT', true );

  • Install.php Accessibility High Impact

    This file is not needed after the initial install. You can delete it from /wp-admin/install.php using your FTP software.

    Most one-click WordPress install services take care of this already.

  • Automatic Updates High Impact

    You should update your site monthly or immediately if you are aware of security threats or vulnerabilities.  If you have a custom website with a lot of functionality we recommend your updates be done and tested by a web professional.

    To disable the automatic updates, use your FTP application or file browser to edit the wp-config.php file located in the root of your WordPress install.

    Add this line to the file and save:
    define( 'AUTOMATIC_UPDATER_DISABLED', true );

  • Additional Themes Medium Impact

    Delete unnecessary themes by going to Appearance -> Themes and clicking to delete the theme under the theme’s Theme Details. Keep your active theme (and parent theme if your active theme is a child theme).

  • Timezone Settings Medium Impact

    Navigate to Timezone under General Settings and set the timezone to your local time zone or that of a major city in which you share a time zone.

  • Deactivated Plugins Low Impact

    Remove deactivated plugins no longer in use by deleting them in Appearance -> Plugins. Review active plugins for those that are not in use and deactivate/delete those as well.

User Experience

100 / 100

User experience and design is a strategic process of enhancing a website by improving the visual elements, usability, accessibility, and interactions to ensure the site is user friendly and intuitive to use.

Passed Passed

Professional Website Design High Impact

Your website is often your customer’s first impression of your business. Your site should look professional, be simple and intuitive to use, and clearly explain what you do.

Today’s online visitor is savvy and will judge your whole business by what he or she sees in the first 3 seconds. Make your first impression count!

Passed Passed

Professional Digital Branding Medium Impact

Your website’s brand comprises your logo, color scheme, images, fonts, and other visual elements on your website. The site’s branding should complement your offline branding.

Creating a brand identity allows prospects and customers to associate themselves with your company both online and offline.  By creating a well-designed identity you can create customer loyalty and a trusted association for a specific product or service.

Passed Passed

Relevant Headlines & Page Copy High Impact

Your headline should be attention-getting, and your page copy should be clear and concise. It should effectively explain what you do, who you do it for, and why they should buy.

Most buyers are nearly done with their decision before they ever contact you. By making sure you have excellent page copy and headlines, you can help bias that decision in your favor.

Passed Passed

Mobile Friendly High Impact

On average, visitors now spend more than half of their time online on a mobile device. That means a mobile-friendly website is now a critical part of your online presence.

You can have Google test your website by using their Mobile-Friendly Test Tool

Mobile Friendly
100/100
Nearly half of all visitors will leave a mobile site if the page doesn't load within 3 seconds.
  • Mobile viewport not set
  • Text too small to read
  • Uses incompatible plugins
  • Content wider than screen
  • Links too close together
Passed Passed

User Friendly Navigation Medium Impact

A simplified navigation system will intuitively help your website visitors know where they are on their site, where they can go, and how to get back again.

We recommend implementing a mobile friendly menu and arranging both your main and mobile menu so that there are no more two sub-levels beneath the main level.

Passed Passed

Relevant use of Images & Video Medium Impact

High-quality, relevant images and video can increase user engagement on your website, improve your position in search engines like Google, and help build your brand.

Images and video have another advantage—they’re easier to consume than text. This is one of the reasons why a majority of users prefer them.

Conversion Optimization

76 / 100

Conversion rate optimization (CRO) is the systematic process of increasing the percentage of website visitors who take a desired action — be that filling out a form, becoming customers, or otherwise.

Passed Passed

Unique Selling Proposition (USP) Medium Impact

Your USP clearly describes how your product or service solves your customer's needs or desires better than the competition.

Here’s an example USP formula to get you started: We are a _______ who help _______ with _______. Unlike our competitors, _______.

Passed Passed

Relevant Trust Factors High Impact

"Trust factors"—such as awards, affiliations, certifications, case studies, and guarantees—help position your business as knowledgeable experts who can be relied on.

Trust factors are sometimes called “proof points” because they prove to your visitor that you know what you’re talking about and can be trusted with their money.

Passed Passed

Testimonials / Reviews Medium Impact

Reviews and testimonials help convince people to buy, because they are honest recommendations from people your visitors trust the most—other customers.

According to a Bright Local study, 84% of people trust online reviews as much as a personal recommendations. 74% of consumers surveyed also said that positive reviews make them trust a local business more.

Passed Passed

Primary Call To Action (CTA) High Impact

A call-to-action asks visitors to take a specific action on your site—buy, contact you, learn more, and so on. Every site needs at least one effective CTA in a noticeable place.

Common calls to action include:

  • Buy
  • Add to Cart
  • Subscribe
  • Sign Up
  • Start Chat
  • Click to Call
  • “Read / Learn More”
Passed Passed

Secondary Call To Actions Medium Impact

Secondary CTAs help you engage visitors who are not interested in your primary CTA, or who may need additional information before taking the desired action.

Needs Work Needs Work

Noticeable Phone No. High Impact

Your website should display your phone number in a prominent place—for example, in the top right corner or in the mobile header—to make it easy for web visitors to contact you.

Many people don’t have the patience to click through to a contact us page anymore (especially if they’re on a mobile device and your menu links are too small to click). You could be losing a lot of potential customers right now by making it hard to contact you.

Passed Passed

Lead Capture Forms High Impact

An intuitive form will help you capture high-quality lead information or, at the very least, an email address from visitors who aren’t interested in calling you.

It's important to have your forms in an easy to find place—usually before a visitor has to scroll. Keep the number of fields to a minimum, and use field validations to make sure your visitors’ information is submitted properly.

Needs Work Needs Work

Online Chat Functionality Medium Impact

A chat script can help to capture customers by answering their questions quickly; it can also drive more leads by reaching out to prospective customers before they leave.

  • Increased Sales: The availability of live chat assistance has been found to decrease sales cart abandonment by up to 30%.
  • Customer Support: 79% of respondents in one survey said they preferred live chat because they received quick answers.
  • Affordable: Live chat is cost effective and can be set up in under an hour or two.
Passed Passed

Social Media Share Buttons Low Impact

Make your content easily shareable across different social media platforms with just one click. You’ll improve your branding and increase your traffic and exposure.

Two common services to use for social sharing are http://www.addthis.com/ and https://www.sharethis.com/ Several plugins and code snippets are also available.

SEO / Online Visibility

83 / 100

SEO gives you an edge over your competition by bringing more prospects and customers straight to your website from searches they make on search engines like Google.

Not Processed Not Processed

FB Pixel Low Impact

It’s code FB provides that goes on your site so you can show ads on FB to people who have visited your site..It also tracks actions that can be used for optimizing your FB ads.

The FaceBook pixel is critical for any company using or planning to use Facebook for Advertising. You can learn more by visiting the Facebook Business resource page.

Not Processed Not Processed

Local Map Pack Listing Medium Impact

If you are a local business, you want your businesses to show in the Local 3-Pack at the top of the results page above the organic listings. This leads to increased visibility, traffic and revenue.

The Local 3-Pack appears in the #1 spot 93% of the time when a local search is performed – and 46% of all searches on Google are of this nature. Learn more >>

Not Processed Not Processed

AMP Enabled Medium Impact

Accelerated Mobile Pages (AMP) is a initiative created to help increase usability and engagement by delivering fast, high performing content from the web onto mobile devices.

You can learn how to get started with using  AMP Pages on your site by visiting https://www.ampproject.org.

Passed Passed

WWW Resolve High Impact

Search engines consider example.com and www.example.com to be different. Unless you use a WWW Resolve, you could be penalized for duplicate content.

Passed Passed

Sitemap.xml File Medium Impact

A sitemap is a file that lists the pages in your site to help search engines find them easily. The sitemap is generated automatically so you don’t have to manually update it.

Most content management systems like WordPress, Joomla and Drupal have plugins or addons to dynamically create sitemaps.  You can also use a free service like XML-Sitemaps to create a sitemap.xml file and submit it to search engines.

Passed Passed

Google Analytics / Tag Manager High Impact

Analytics help you better understand your visitors and customers to improve engagement, usability and drive sales. Google Analytics & Tag Manager are popular free service.

Visit the Google Analytics site or Google Tag Manager page to learn more about how it can help your business.

Passed Passed

Schema Markup Medium Impact

Schema markup code helps search engines return more informative results about your business to users. Used effectively, it can boost your website rankings.

You can learn how to get started with used schema by visiting Schema.org. You can also test your website schema using Google's Structured Data Testing Tool.

WebPage
1 ITEM
@type WebPage
url https://www.kristinaromero.com/
url https://www.kristinaromero.com/about/
url https://www.kristinaromero.com/work-with-me/
url https://www.kristinaromero.com/blog/
url https://www.kristinaromero.com/media/
url https://www.kristinaromero.com/contact/
url https://krmd.co/
url http://wpelevation.com/
url http://www.wpelevation.com/blog/
url http://rockstarempires.com/
url http://www.imdb.com/name/nm0802986
url https://www.youtube.com/watch?v=tB0QHTa7Oo4
url http://jucherules.com/
url http://callingextra.com/
url https://dornsife.usc.edu/news/stories/310/2007-usc-mpw-one-act-play-festival-award-is-going-going-gone/
url http://www.kristinaromero.com/storyteller
url https://krmd.co/blog
ImageObject
2 ITEMS
ImageObject
image https://www.kristinaromero.com/wp-content/uploads/2017/02/kristina-v2.png
ImageObject
image https://www.kristinaromero.com/wp-content/uploads/2017/02/logo-v2.png
WebSite
1 ITEM
@type WebSite
url https://www.kristinaromero.com/
name Kristina Romero
potentialAction
@type SearchAction
target
@type EntryPoint
urlTemplate https://www.kristinaromero.com/?s={search_term_string}
query-input
@type PropertyValueSpecification
valueName search_term_string
valueRequired http://schema.org/True
CreativeWork
1 ITEM
@type CreativeWork
text Leaving Hollywood: From Actress to Entrepreneur Dose of Hollywood True success: My challenge to a celeb-obsessed generation Business Talk Loving Your “Boss Self” #MomBoss Leaving Hollywood: From Actress to Entrepreneur Dose of Hollywood // 0 Comments Recently I sat down with my business partner Troy Dean and talked about a key moment in my life that put me on a new path to entrepreneurship. It involved a mountaintop, broken bones and a heck of a lot of healing. The decision to make any change in business is hard enough, but coupling that with […] Continue Reading > Ask Me Anything (AMA) – Honestly – Just Ask Instruction & How-To // 0 Comments AMA me – About running a business that is! Ask Me Anything AMA – yes, that’s correct! Together with 11 other WordPress Influencers, I will be kicking off Season 4 of the AMA starting on March 8th. I’ll be “online” all day to answer questions… What does this mean to you? I’m so glad that you […] Continue Reading > True success: My challenge to a celeb-obsessed generation Business Talk // 6 Comments I can’t lie, the night I missed out on winning the Daytime Emmy Outstanding Younger Actress for the second time I was bitter. But now, the success I feel today from running my own business is immeasurable and the fact I did it on my own terms is deeply satisfying. Continue Reading > 1 2 3 Next » About Me Former actress, turned entrepreneur and small business consultant. Read More Connect Blog Categories #MomBoss (1) Business Talk (5) Dose of Hollywood (1) Instruction & How-To (1) TweetsLooking forward to a great day at @wordcampbalt ! Stop by my talk @ 11am today! #wcbalt pic.twitter.com/fUNN7rrxfLOctober 14, 2017 1:29 pmAttention #WordPress Consultants: WP Elevation is giving away its WordPress Proposal Template and US$1,000 cash. thndr.me/wZrIj0September 21, 2017 10:00 pmComm. Directors & Pastors: John Falke is giving away his Church Communication Playbook Template and $500.… twitter.com/i/web/status/91050…September 20, 2017 2:00 pmExcited to be a speaker at this year's @wordcamp event! Thx @wordcampbalt and see you in Oct. twitter.com/wordcampbalt/statu…August 14, 2017 3:10 pmWhy I <3 the @WordPress community, filled with great peeps like @kouteki_ and @managewp So fun to chat w/ him for… twitter.com/i/web/status/89309…August 3, 2017 1:14 pm Stay in the know. Sign up to receive some free resources as they become available. Name*Email* This iframe contains the logic required to handle AJAX powered Gravity Forms. Follow on Instagram
url https://www.facebook.com/therockstarmompreneur/
url https://www.linkedin.com/in/kristinaromero
url http://twitter.com/kristinaromero
url https://www.instagram.com/rockstarmompreneur/
WPFooter
1 ITEM
@type WPFooter
url https://www.facebook.com/therockstarmompreneur/
url https://www.linkedin.com/in/kristinaromero
url http://twitter.com/kristinaromero
url https://www.instagram.com/rockstarmompreneur/
SiteNavigationElement
1 ITEM
@type SiteNavigationElement
url https://www.kristinaromero.com/
name Home
url https://www.kristinaromero.com/about/
name About
url https://www.kristinaromero.com/work-with-me/
name Work With Me
url https://www.kristinaromero.com/blog/
name Blog
url https://www.kristinaromero.com/media/
name Media
url https://www.kristinaromero.com/contact/
name Contact
BlogPosting
6 ITEMS
BlogPosting
datePublished 2017-05-08
dateModified 2017-05-08
headline Leaving Hollywood: From Actress to Entrepreneur
mainEntityOfPage
@type WebPage / WebPage
publisher
@type Organization
name Kristina Romero
author
@type Person
url https://www.kristinaromero.com/author/krmd/
name Kristina Romero
image
@type ImageObject
url https://www.kristinaromero.com/wp-content/uploads/2017/03/KR_red_carpet.jpg
width
@type Intangible
name 813
height
@type Intangible
name 542
interactionStatistic
@type InteractionCounter
userInteractionCount 0
interactionType
@type Action
name http://schema.org/CommentAction
BlogPosting
datePublished 2016-08-25
dateModified 2017-03-28
headline True success: My challenge to a celeb-obsessed generation
mainEntityOfPage
@type WebPage / WebPage
publisher
@type Organization
name Kristina Romero
author
@type Person
url https://www.kristinaromero.com/author/krmd/
name Kristina Romero
image
@type ImageObject
url https://www.kristinaromero.com/wp-content/uploads/2017/03/KR_family.jpg
width
@type Intangible
name 813
height
@type Intangible
name 542
interactionStatistic
@type InteractionCounter
userInteractionCount 6
interactionType
@type Action
name http://schema.org/CommentAction
BlogPosting
datePublished 2016-08-15
dateModified 2017-03-28
headline Loving Your “Boss Self”
mainEntityOfPage
@type WebPage
publisher
@type Organization
name Kristina Romero
author
@type Person
url https://www.kristinaromero.com/author/krmd/
name Kristina Romero
image
@type ImageObject
url https://www.kristinaromero.com/wp-content/uploads/2017/03/KR_video_still.jpg
width
@type Intangible
name 813
height
@type Intangible
name 542
interactionStatistic
@type InteractionCounter
userInteractionCount 0
interactionType
@type Action
name http://schema.org/CommentAction
BlogPosting
datePublished 2017-05-08
dateModified 2017-05-08
headline Leaving Hollywood: From Actress to Entrepreneur
text Recently I sat down with my business partner Troy Dean and talked about a key moment in my life that put me on a new path to entrepreneurship. It involved a mountaintop, broken bones and a heck of a lot of healing. The decision to make any change in business is hard enough, but coupling that with […] Continue Reading >
mainEntityOfPage
@type WebPage / WebPage
publisher
@type Organization
name Kristina Romero
author
@type Person
url https://www.kristinaromero.com/author/krmd/
name Kristina Romero
image
@type ImageObject
url https://www.kristinaromero.com/wp-content/uploads/2017/03/KR_red_carpet.jpg
width
@type Intangible
name 813
height
@type Intangible
name 542
interactionStatistic
@type InteractionCounter
userInteractionCount 0
interactionType
@type Action
name http://schema.org/CommentAction
BlogPosting
datePublished 2017-03-06
dateModified 2017-03-31
headline Ask Me Anything (AMA) – Honestly – Just Ask
text AMA me – About running a business that is! Ask Me Anything AMA – yes, that’s correct! Together with 11 other WordPress Influencers, I will be kicking off Season 4 of the AMA starting on March 8th. I’ll be “online” all day to answer questions… What does this mean to you? I’m so glad that you […] Continue Reading >
mainEntityOfPage
@type WebPage
publisher
@type Organization
name Kristina Romero
author
@type Person
url https://www.kristinaromero.com/author/krmd/
name Kristina Romero
image
@type ImageObject
url https://www.kristinaromero.com/wp-content/uploads/2017/03/kristina-romero-1024x555.jpg
width
@type Intangible
name 1024
height
@type Intangible
name 555
interactionStatistic
@type InteractionCounter
userInteractionCount 0
interactionType
@type Action
name http://schema.org/CommentAction
BlogPosting
datePublished 2016-08-25
dateModified 2017-03-28
headline True success: My challenge to a celeb-obsessed generation
text I can’t lie, the night I missed out on winning the Daytime Emmy Outstanding Younger Actress for the second time I was bitter. But now, the success I feel today from running my own business is immeasurable and the fact I did it on my own terms is deeply satisfying. Continue Reading >
mainEntityOfPage
@type WebPage / WebPage
publisher
@type Organization
name Kristina Romero
author
@type Person
url https://www.kristinaromero.com/author/krmd/
name Kristina Romero
image
@type ImageObject
url https://www.kristinaromero.com/wp-content/uploads/2017/03/KR_family.jpg
width
@type Intangible
name 813
height
@type Intangible
name 542
interactionStatistic
@type InteractionCounter
userInteractionCount 6
interactionType
@type Action
name http://schema.org/CommentAction
Passed Passed

Sufficient Page Content Low Impact

Search engines seek pages that contain relevant and unique content that best serves a searcher’s intent. Longer content has been shown to rank higher in Google's search results.

Based on SERP data from SEMRush, according to a case study of 1 million search results Backlinko found that longer content tends to rank higher in Google's search results. The average Google first page result contains 1,890 words.

Passed Passed

Keyword Ranking on Page #1 High Impact

When your site shows on the first page of the search engines, it puts your business in front of prospective customers. This leads to increased visibility, traffic and revenue.

Google, for example, is the #1 search engine and it processes nearly 3.5 billion searches per day!

Passed Passed

Accessible to Search Engines High Impact

To rank in search results, search engines have to be able to access your site—or “crawl” it—to find out what information is on it. Describing that information is called “indexing.”

You can test your robots.txt file to see if it’s blocking your site from being crawled using Google's Robot.txt Tester. You can also see what Google sees when it tries to access your website by using the Fetch As Google Tool. When ready you can follow these directions to have Google crawl your site.

Passed Passed

Brand in Page Title Medium Impact

Having your brand or company name in your title tag is an easy way to build brand awareness and help searchers find your business by name.

If a person is searching for your brand or company, you should have more than a few places where that name or brand is mentioned. That is why we highly recommend adding the company name at the end of the title tag on your home, about and contact us pages.

Passed Passed

Meta Title & Descriptions Medium Impact

This search-engine facing text can influence a page’s position in search results. On the results page, it also provides context to searchers about your page’s topic and focus.

When users share your page on social media sharing sites like Facebook and Google+ the site will show your meta titles & descriptions tags.

Passed Passed

Optimal Page Title Length Medium Impact

Page titles are an important factor in your search engine position. Note that search engines often only show about the first 60 characters of your title in their search results.

Optimizing it can help boost your search engine rankings.

Passed Passed

Keyword Used in Page Title High Impact

Using a keyword in your title helps search engines associate your page with a topic. Higher search engine positions are strongly correlated to keyword use here.

Passed Passed

Meta Description Length Medium Impact

Search engines use this description to describe your page. Its maximum length is usually 156 characters. A good description can convince more searchers to click on your link.

Needs Work Needs Work

Keywords in the Meta Description Medium Impact

Searchers will see the keyword bolded in search engine results page. That will increase your page's prominence and visibility, and will likely lead to more website clicks.

Needs Work Needs Work

Optimal Use of Keywords in H1 Tags High Impact

H1 tags can help improve your site’s search engine ranking. They are also a best practice for accessibility, and help potential visitors determine your page's content.

The H1 tag helps not only with your onsite SEO but it also effectively engage users and captures their attention since it is larger and most often bolder. To adhere to search engine best practices headlines should contain the relevant keyword target and be treated with the same importance as title tags.

Subheadings
  • H2

    Skip links

    Main navigation

    Leaving Hollywood: From Actress to Entrepreneur

    True success: My challenge to a celeb-obsessed generation

    Loving Your “Boss Self”

    Leaving Hollywood: From Actress to Entrepreneur

    Ask Me Anything (AMA) – Honestly – Just Ask

    True success: My challenge to a celeb-obsessed generation

    About Me

    Connect

    Blog Categories

    Tweets

    Footer

  • H3

    Web Development

    Acting & Film Making

    Writing

Needs Work Needs Work

Keywords in Image Alt Attribute Low Impact

Using keywords in the alt attribute of an image can boost search rankings slightly—but it can also add value for sight-impaired users.

Correctly describing your images using keywords helps visually impaired people using a text reader app to browse the web.

Passed Passed

Your Google Listing Medium Impact

Having your site show up on search engines is critical for your business. Your listing needs to tell search engines and visitors what your website is about.

arrow_drop_down
Kristina Romero - Writer, Entrepreneur, Coachhttps://www.kristinaromero.comOfficial Website of Emmy-Nominated Actress (formerly Kristina Sisco), now Entrepreneur, Website Consultant and RockStar Teacher.
Not Processed Not Processed

Open Graph Medium Impact

Open graph tags when used on your website allow you to control how and what content shows up when a link from your site is shared on Social Media sites like Facebook or Twitter.

You can learn more about the Open Graph tags and protocol by visiting http://ogp.me/

Performance & Security

63 / 100

Securing your website builds trust. Slow loading pages are a killer! Make your pages faster. Increasing your page time can improve your visitor experience and increase your conversion rates.

Passed Passed

Browser Caching & Compression Medium Impact

These technologies make your website pages to load significantly faster. That’s important because of the “three-second rule”—you’ve only got three seconds to make an impression on your site.

You can learn more about browser caching and page compression by visiting Google's Page Speed Documentation or visiting the GTmetrix Browser caching knowledgebase.

Passed Passed

HTTPS High Impact

Security technology called an SSL certificate protects websites from attacks—and gives visitors confidence that your site is authentic and trustworthy.

SSL is important because the information you send on the Internet is passed from computer to computer to get to the destination server. If things like credit card numbers, usernames and passwords, and other sensitive information aren’t encrypted with SSL, bad actors can more easily steal that data.

Needs Work Needs Work

Page Speed High Impact

Every second counts when a visitor is waiting for a page to load—speed influences a visitor's experience on your site. Page speed also affects your position in the search engines.

You can have Google test your page speed by using their Page Speed Insights Tool. Other popular page performance testing tools are GTmetrix and Pingdom.

Desktop Speed
61/100
Nearly half of all visitors will leave a desktop site if the page doesn't load within 3 seconds.
  • Avoid landing page redirects
  • Enable compression
  • Leverage browser caching

    Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.

  • Reduce server response time
  • Minify CSS

    Compacting CSS code can save many bytes of data and speed up download and parse times.

  • Minify HTML
  • Minify JavaScript

    Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.

  • Eliminate render-blocking JavaScript and CSS in above-the-fold content

    Your page has 23 blocking script resources and 23 blocking CSS resources. This causes a delay in rendering your page.

  • Optimize images

    Properly formatting and compressing images can save many bytes of data.

  • Prioritize visible content

    Your page requires additional network round trips to render the above-the-fold content. For best performance, reduce the amount of HTML needed to render above-the-fold content.

Mobile Speed
57/100
Nearly half of all visitors will leave a mobile site if the page doesn't load within 3 seconds.
  • Avoid landing page redirects
  • Avoid plugins
  • Configure the viewport
  • Enable compression
  • Leverage browser caching

    Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.

  • Reduce server response time
  • Minify CSS

    Compacting CSS code can save many bytes of data and speed up download and parse times.

  • Minify HTML
  • Minify JavaScript

    Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.

  • Eliminate render-blocking JavaScript and CSS in above-the-fold content

    Your page has 23 blocking script resources and 23 blocking CSS resources. This causes a delay in rendering your page.

  • Optimize images

    Properly formatting and compressing images can save many bytes of data.

  • Prioritize visible content

    Your page requires additional network round trips to render the above-the-fold content. For best performance, reduce the amount of HTML needed to render above-the-fold content.

  • Size content to viewport
  • Size tap targets appropriately
  • Use legible font sizes

Technical WP Assessment

70 / 100

WordPress is a powerful and feature rich platform. If not configured properly and updated frequently you are risking your website security, performance, stability,  and functionality. 

Not Processed Not Processed

Upgrade.php Accessibility High Impact

This is used in the WordPress upgrade process. Besides the security issue it’s never a good idea to let people run any database upgrade scripts without your knowledge. This is a useful file but it should not be accessible directly.

Passed Passed

Managed Hosting Plan Medium Impact

Your site should run on a WordPress specific hosting plan with managed hosting support. This is recommended because they offer better support, reliability, security and performance for your site.

Many web hosts now have specific WordPress managed hosting environments. Contact your current host about your options or have a web professional migrate you to optimal hosting for WordPress. WP Engine, Liquid WebFlywheel, Site Ground and GoDaddy are some of the most popular ones.

Passed Passed

WordPress Backups Medium Impact

WordPress doesn't include built-in website backups. You need a reliable backup strategy in case of security breach like hacks and malware or to protect you from user errors that may bring down your website.

You can learn more about Wordpress backups here. https://codex.wordpress.org/WordPress_Backups. We recommend checking out the UpDraft plugin or a service like ManageWP  to help you backup your website independently of your website hosting.

Passed Passed

Current Stable WordPress Version Medium Impact

It is important that you are running the latest version of WordPress for security concerns. When a new version of WordPress is available you will receive an update message in your WordPress Admin Screens.

Visit https://codex.wordpress.org/Updating_WordPress to see more details on the process of updating, what it affects and it’s importance.

SoftwareCurrent VersionLatest Version
WordPress4.8.34.8.3
Passed Passed

Premium Plugins High Impact

Third-party plugins are used to add or extend the default functions and features of your website. All plugins need to be updated. Premium plugins required a paid license in order to be updated.

Visit the website of each premium plugin to learn more about the features it controls on your website. Keep your login information in a safe place for renewals and updates.

PluginCurrent VersionLatest VersionStatus
Beaver Builder Plugin (Agency Version)1.10.9.21.10.9.2active
Beaver Lodge Modules1.3.21.3.2active
Gravity Forms2.2.52.2.5active
Gravity Forms MailChimp Add-On4.24.2active
PowerPack for Beaver Builder1.4.0.21.4.0.2active
Passed Passed

General Plugins High Impact

Third-party plugins are used to add or extend the default functions and features of your website. All plugins need to be kept updated to keep the website secure.

Read more about “WordPress Housekeeping” at https://codex.wordpress.org/WordPress_Housekeeping and the importance of keeping a “tidy” WordPress installation.

PluginCurrent VersionLatest VersionStatus
Akismet Anti-Spam4.04.0inactive
Disqus Comment System2.872.87active
Genesis Dambuster1.61.6active
Google Analyticator6.5.46.5.4active
Image Widget4.4.64.4.6active
Instagram Feed1.51.5active
Jetpack by WordPress.com5.45.4active
Latest Tweets Widget1.1.41.1.4active
ManageWP - Worker4.2.254.2.25active
OptinMonster API1.3.21.3.2inactive
SumoMe1.271.27inactive
Yoast SEO5.7.15.7.1active
Needs Work Needs Work

Additional Themes Medium Impact

For optimal security, if you aren’t using a theme, it's highly recommended that you delete it. Removing them eliminates unused code that could potentially harbor security vulnerabilities.

Read more about “WordPress Housekeeping” at https://codex.wordpress.org/WordPress_Housekeeping and the importance of keeping a “tidy” WordPress installation.

ThemeCurrent VersionLatest VersionStatus
KRMD Custom Theme V2Active
KRMD Custom ThemeInactive
Genesis2.5.32.5.3Active
Twenty Seventeen1.31.3Inactive
Needs Work Needs Work

Deactivated Themes High Impact

These are themes that are not enabled and not actively used on your website. We recommend that these deactivated themes, no longer in use (even if updated) be removed for security reasons.

Read more about “WordPress Housekeeping” at https://codex.wordpress.org/WordPress_Housekeeping#Theme_Housekeeping and the importance of keeping a “tidy” WordPress installation.

ThemeCurrent VersionLatest VersionStatus
KRMD Custom ThemeInactive
Passed Passed

Admin User Account High Impact

The default WordPress username for the administrator account with full access to your site is admin.  We recommend changing it because it makes your site vulnerable to hackers and threats like brute force attacks.

Most hacks are automated, and performed by hackers’ bots. So just as a search engine’s bots crawl the internet for content, hackers’ bots crawl for vulnerabilities that they can exploit. Read the full article here: Why and How To Change the Default Username on WordPress  Click here for a Step by Step Guide on How to Properly Change Your WordPress Username.

Passed Passed

Admin Accounts Medium Impact

Admin users on your site have full access to everything. If compromised, a hacker could delete content, add malware to the site or take it down. Admin users should be restricted to necessary personnel.

Learn more about the different user roles in WordPress and what is right for each person who accesses the backend of your website by visiting https://codex.wordpress.org/Roles_and_Capabilities .

Passed Passed

Google Safe Browsing High Impact

This Google service helps protect visitors by displaying warnings to users when they attempt to navigate to sites that could be harmful to the visitor. Keep your site updated and secure to prevent being flagged.

Read this is you want to learn more about Google Safe Browsing.

Passed Passed

Discourage Search Engines Disabled High Impact

Discourage Search Engines From Indexing Your Site is a setting used to tell search engines not to index your site. If enabled, this will harm your rankings by blocking your site from search engines.

Passed Passed

Permalinks Medium Impact

They are the permanent URLs to your pages, posts, categories and other lists. The default permalink settings are not intuitive or user friendly and should be updated.

Read more about the permalinks on WordPress codex here https://codex.wordpress.org/Using_Permalinks

Needs Work Needs Work

Theme and Plugin Editor High Impact

This is used to edit themes and plugins  in the admin. An error here could potentially crash the site. It also provides an additional layer of security in the event a hacker gains access to a privileged user account.

Needs Work Needs Work

Deactivated Plugins Low Impact

These are plugins that are not enabled and not actively used on your website. We recommend that these deactivated plugins, no longer in use (even if updated) be removed for security reasons.

Read more about “WordPress Housekeeping” at https://codex.wordpress.org/WordPress_Housekeeping and the importance of keeping a “tidy” WordPress installation.

PluginCurrent VersionLatest VersionStatus
Akismet Anti-Spam4.04.0Inactive
OptinMonster API1.3.21.3.2Inactive
SumoMe1.271.27Inactive
Needs Work Needs Work

Install.php Accessibility High Impact

This is used when first installing and configuring a WP instance. Hackers often scan for the setup URL and identify new instances of WordPress in which a user has not completed the configuration properly.

Passed Passed

Debug Mode High Impact

Debug Mode is great while developing but should be disabled once your site is live. If enabled the errors could disclose sensitive info that could be used by hackers to compromise your site.

For more info on debugging mode on WordPress codex here https://codex.wordpress.org/Editing_wp-config.php#Debug

Needs Work Needs Work

Automatic Updates High Impact

Automatic updates were introduced to streamline the update process and promote better security. These auto updates could potentially cause problems on your site if there are compatibility issues or if your code is depreciated.

Passed Passed

Hide WordPress Version Medium Impact

By default WordPress discloses the version number in the Generator meta tag and in the RSS feeds.  Hackers could use this info to identify vulnerabilities and exploits on your site.

Passed Passed

Post Revision Control Medium Impact

WordPress, by default, saves copies of each edit made to a post or page, allowing for version control of your content. Revisions can impact your page performance.

You can read more about post revisions on WordPress codex here https://codex.wordpress.org/Editing_wp-config.php#Post_Revisions

Passed Passed

Readme.html Accessibility High Impact

The file provides basic info about your WordPress installation including the version installed. This info can be used by hackers to exploit vulnerabilities. The file should be deleted.

Passed Passed

Akismet Spam Protection Medium Impact

Akismet is a plugin that comes installed in the default installation of your WordPress software. When activated, Akismet will monitor and flag spam comments.

Learn more about Akismet and it’s importance in WordPress at https://codex.wordpress.org/Akismet.

Needs Work Needs Work

Timezone Settings Medium Impact

Your website’s timezone setting is responsible for how time appears on your website. This setting affects post scheduling and various internal WordPress functions.

Passed Passed

Sample Content Low Impact

When WordPress is installed, it comes with sample content that should be removed.

Sample Page
Sample Post
Sample Comment
Passed Passed

Page Edit URL Low Impact

Certain themes will display a direct edit link on the front end to edit a page or post. This could be used by hackers to compromise your site .

Next Steps: Schedule a Call With Your Match

What are the next steps? Refer to your original email with the link to this website review for your website professional's details. Schedule a time on their calendar to connect with them about the review and list of suggestions. 

If you have any issues or concerns, always feel free to reach out to us at hello@wpcaremarket.com

WP Care Market

WP Care Market

WP Care Market

Our system is still processing the automated API calls for the audit. The audit report is scheduled to be completed in 2-3 minutes. This screen will automatically refresh once completed.

Oops... Due to the in depth content presented in your audit it is designed for tablet and desktop viewing only.